How to Create Your Amazon Product Listing
Imagine that you took weeks to select the perfect Amazon product. Your inventory and business
are worth thousands of dollars. All that hard work is worthless if you don't make sales.
You must be familiar with Amazon's platform in order to sell your product.
The brick-and-mortar retail experience is well-known. First, the customer enters the store. The
customer then sees the product on the shelf. They then take the item off the shelf to inspect it.
They either buy or they don’t.
Two things must be done in an Amazon product listing:
1. Customers will search for products similar to yours and you will be there (ranking).
2. Convince customers (conversion)
1) Find out what your customer wants
Before someone buys, they need to feel confident in your product. You must not only address
their concerns, but also eliminate them.
Listings should be able to anticipate the needs and objections of your customers. Let's suppose
you sell a solar charging pack.
Your customer may say, "This brand holds enough power to charge my phone for 10 hours."
The listing should state, "The battery pack has enough charge to last at least 14 hours."
You can use your product in different markets for different purposes. Make sure your listing and
images highlight the different uses of your product. You will limit your market. Show them how
the product could be used in all these situations.
Obsess about your customer
Who are your ideal customers?
Learn about your income, gender identity, marital status and children's age. Also, hobbies and
Some customers are more concerned about fashion than functionality. Others care more about
the environment than product effectiveness.
Marketers cannot be effective if they don't understand the person you are targeting. Different
demographics respond differently to different images, copy, or differentiation.
2) Collect and use terms that customers use to find your product
Keywords can either be one word or a series of words. Amazon customers search for product