SEO: Improve your organic traffic
What are the pros and cons of organic traffic from search engines? Let’s begin with the pros:
Awareness. Visibility in search engines for your targeted keywords puts your business in front of
potential customers in much the same way as if you were to advertise, and it drives brand awareness.
Branding. Visibility around commercial search terms and informational queries related to your business
area can have a positive branding benefit. Your brand can become associated with and trusted by
searchers who are asking questions as they conduct the research that will lead to a purchase. You can
become an authoritative voice around a given topic.
Credibility and trust. Having your site return in the organic results can influence your perceived
credibility with an audience looking for your services. Many users skip ads and trust organic results more
highly. Being visible gives your business that all-important stamp of approval. Also having strong review
and reputation signals in place will deliver further benefit.
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Website traffic. Increasing website traffic provides you with more opportunities to drive awareness of
your business and educate a prospect as to why they would buy from you.
Cost per click. Traffic from organic search is free… sort of. Developing that visibility will take time and
effort (money), but there is not a direct charge for each impression or click.
Return on investment (ROI). Organic search engine traffic can provide an improved ROI over traditional
forms of paid media and certainly improve upon PPC.
Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other
marketing tactics for delivering brand awareness an