Becoming a Trusted Financial Advisor
How to Deepen your Client Relationships for Sustained Profitability
The one sure-fire way of gaining success in the consulting / advisory arena is to master
the ability to earn the trust and confidence of your clients—to become their trusted
financial advisor. When you rise to the status of trusted financial advisor, you become
much more than a competent service provider. You grow to be an indispensable business
partner and position yourself as a resource clients cannot do without.
But what does being a trusted financial advisor really mean and why is it important to
develop this type of relationship with your clients? In this article, we will pinpoint the
key attributes of a trusted financial advisor, what clients look for, and how to go about
The Trusted Financial Advisor
The term “trusted financial advisor” is not just a title; rather, it epitomizes the deep
relationship a professional builds with a client over an extended period of time, perhaps a
lifetime. It requires a fair amount of independence on the part of the advisor in order to
serve a client’s needs above anyone else’s, including the advisor’s own. The
responsibilities that come with this relationship are significant. Carrying out these
responsibilities with professionalism and integrity is the foundation from which they
offer financial and strategic solutions to their clients.
There are many traits clients look for when seeking out an advisor. The following are six
key questions they are likely to ask themselves:
1. Does my advisor help me see things from a fresh perspective?
2. Does my advisor help me think things through and ultimately let me make the
3. Does my advisor help me separate logic from emotion?
4. Does my advisor tell me the unvarnished truth?
5. Is my advisor committed to me and my business for the long haul?
6. Does my advisor understand my business goals, make insightful
recommendations, and give me viable opt