EEI Global Adds Sitka Gear to Growing Roster of Outdoor Recre
Retail merchandising partnership provides unique opportunity for Sitka Gear’s
10.04.2009 – Rochester Hills, Mich. – Award-winning experiential marketing firm EEI
Global (www.eeiglobal.com) is pleased to announce it has been contracted by Sitka
(www.sitkagear.com), a premium designer and manufacturer of performance
hunting and archery gear, to lead the creative rollout of a new in-store retail display
campaign.
Sitka contracted EEI Global to design and fabricate 80 in-store display units for
specialty retail locations across the nation. The goal of the program is to optimally
position Sitka’s products and their key functionality and features, such as award-
winning, revolutionary outerwear in the GORE™ OPTIFADE™ Concealment
(www.optifade.com) camouflage pattern.
“EEI Global, with its signature Design Lab™ approach, knowledge and experience
in the outdoor recreation market, is uniquely suited to create high-impact, marketing
experiences for premium brands like Sitka,” said Derek Gentile, president and CEO
of EEI Global. “We are proud to develop and execute Sitka’s specialty retailer rollout
with a modular display design that effectively merchandises the product to its target
audience. In fact, we have used Sitka gear in our own hunting pursuits and have
experienced first-hand its world-class quality.”
Sitka is the latest addition to EEI Global’s client growing client roster in the outdoor
recreation industry. EEI Global’s Design Lab™ process delivers environments,
mobile- and technology-driven event strategies that map directly to customer
objectives.
“Partnering with EEI Global to execute our in-store retail display campaign will
maximize client interaction with our product,” said Jonathon Hart, president of Sitka.
“EEI Global’s strategic counsel and execution has allowed us to continue to grow by
increasing customer visibility, accessibility and ultimately, profitability.”
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