Five reasons why I think this is an excellent copywriting course!
1. You will learn how to write successful direct mail packages and ads step by step
The way I learned to write direct response letters was slow, almost organic. I picked up a little knowledge at a time as an agency junior. With this
course, every step is laid out for you. In fact, it is the first time I have ever seen the process so clearly presented and taught. Yes, I am familiar with the
material in this course - but I had never seen it all together in one place, with each element linked to the next.
I often moan about online writers just dashing off a first draft and then uploading it to their site. With direct response writing, that just doesn't happen.
Every paragraph, every subhead, every sentence and every word has its role and purpose. It's about detail, about sequence, about pace and flow.
And when you do it right, that 'construction' becomes invisible and you just read a great piece of sales writing.
This course takes you through everything, step by step. There are no blank spots, no elements of a successful direct mail piece or direct response ad
that are left unexplored or unexplained.
2. And more than just letters
Successful direct mail packages are made up of more than just a letter.
You have the envelope, the order form, the lift note or buck slip and often a brochure. All these elements need writing and designing. They all need to
work together, supporting each other. All play a part in delivering the promise, presenting the benefits and overcoming doubt. You need to work with all
these pieces to make an offer, provide a premium, deliver a guarantee, and drive a response.
All this is covered in the course.
3. You will learn by example
The course itself includes numerous examples of great copywriting. Whole sections are built around letters and ads that have worked extremely well. I
think this is a great way to teach. If you want to be a great copywriter, for more detail visit www.killer-sales-letters.com you need to immerse yoursel