Three Reasons Why You Should Not Ignore Your Page Speed

Page speed plays an essential role in any business nestled online. It may even be as equally important as SEO and website content quality. This is because page speed directly affects user experience, which, in turn, affects how users respond to your website.

Find out how page speed affects your business and how to speed up page load time here.

https://advdms.com/blog/three-reasons-why-you-should-not-ignore-your-page-speed/

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We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.

Page Page Speed website load Bounce rate Business

https://advdms.com/blog/three-reasons-why-you-should-not-ignore-your-page-speed/

About ADMS

Advanced Digital Media

Page Page Speed website load Bounce rate Business

Three Reasons Why You Should
Not Ignore Your Page Speed
BLOG |  ADVANCED D IG ITAL  MED IA  SERV ICES
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Business owners are often preoccupied
with various aspects of their website: how
it looks, how the content should sound,
and how to get on top of search engine
results. 
A trend among online businesses is to
incorporate a bunch of features aimed at
catching the attention of website visitors
and enticing them to stay. What these
businesses are getting wrong is that
adding too many features to a website
hampers its loading speed (even more so
if their website is not optimized), and this is
not good for the business.
Overlooking your website’s page speed is a
fatal mistake as it greatly influences how
your business performs online. Page speed
affects user experience, which, in turn,
affects how users respond to your website. 
You only have a couple of seconds to
make an impression and engage your
customer before they decide to click away,
and in a world where instant gratification
is the norm, a slow loading page could
cost you thousands of dollars in sales.
Here’s exactly how page speed affects your
business and why you shouldn’t ignore it:
1. High Bounce Rates
Your bounce rate reveals how your visitors
perceive your website. Bounce rate is the
number of site visitors who navigate
“away” from your website. This is measured
by the number of single-page sessions
with zero-second duration divided by your
page session’s total number.
Simply put it this way: the higher the
bounce rate, the higher the number of site
visitors who close your page quickly; the
lower it is, the longer your site visitors stay
on your page, and the higher the chance of
them availing your service or buying your
products.
Bounce rate is greatly affected by page
speed. No matter how aesthetic the
website is, and no matter how well-written
the contents are, if your page does not
load as fast as it should, your visitors will
turn away from your website.
2. Lower Conversion Rates
A slow-loading site could cause problems
when processing transactions, and this will
bring into question the reliability of your
business. Even a fully-decided buyer can
change his or her mind if your page loads
longer than it should, especially if he or she
is about to check out his or her cart.
People navigating away from your site
because of page speed delays do not add
to your conversion rates. 25% of customers
leave if the website does not load up within
the first four to five seconds of visit, and
nearly half of that percentage will not
return to your website at all.
That being said, page speed contributes
largely to your business’s bottom-line
sales.
3. Drops Your Site Ranking
Does page speed affect SEO? Yes, it does.
Page speed does not only matter to your
site visitors. It also matters to Google.
Google considers bounce rates, user
experience, and page loading speed when
ranking websites. If your bounce rates are
high and your page loading speed is slow,
your website is likely to be ranked low on
search results.
How to Speed up Page Load Time
1. Dedicated Hosting
Optimizing page speed highly depends on
the infrastructure behind the servers. When
you have a dedicated website host, your
page speeds up a lot faster as compared
to shared servers.
2. Use CDN and GZip
Content Delivery Network (or CDN) is a
distributed group of servers that works well
in keeping the distance between server
and user shorter. This travel distance
matters in loading up content pages.
Most CDNs are GZip-enabled. GZip, a
software application, compresses HTML,
CSS, and Javascript files (except images
and videos) 
into smaller ones, 
thus
enabling faster loading time.
3. Optimize Images
A common cause for slow loading pages is
large images. Decreasing the size without
compromising the quality of the images is
possible by using optimization plugins.
Also, remember to use the proper file
format – JPEGs for photographs and PNG
for 16-colored graphics.
4. Clean up Files, Media Library, and
Database
By 
removing unnecessary characters,
spaces, commas, comments, and unused
codes, you make it easier for the page to
load faster. The same is true when you
clean up your unused or old photos and
images.
Optimize your website with the help of
Advanced Digital Media Services.
It is quite clear how important page speed
is for SEO. For your business to perform well
online, you must not overlook your page
loading speed. If you are looking to
optimize your website but don’t quite know
how to speed up page load time, contact
us at Advanced Digital Media Services.
At Advanced Digital Media Services, we
have 
experts 
in 
the page 
speed
optimization process. We 
follow an
effective process of optimizing HTML
coding, graphic display, redirects, and
server location to increase your overall
page speed. To boost it further, we also
offer dedicated hosting! Let us speed up
your page and start speeding up your
sales! Call us up at 877-237-6969.
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PHONE NUMBER
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