Theatrical release poster
J. J. Abrams
T. J. Miller
Michael Giacchino (end
Cinematography Michael Bonvillain
January 18, 2008
Cloverfield is a 2008 monster movie direc-
ted by Matt Reeves, produced by J. J. Abrams
and written by Drew Goddard.
Before the film’s release Paramount Pic-
tures carried out a viral marketing campaign
to promote the film. The campaign included
viral tie-ins similar to Lost Experience. The
film follows five young New Yorkers attend-
ing a going-away party on the night that a gi-
gantic monster attacks the city. First publi-
cized within a teaser trailer in screenings of
Transformers, the film was released on Janu-
ary 17 in New Zealand and Australia, on
January 18 in North America, on January 24
in South Korea, on January 25 in Taiwan and
on February 1 in Ireland, in the UK and in
Italy. In Japan, the film was released on April
5. This film has been nominated for a UL Me-
dia Award for "Best Dramatic Film."
VFX and CGI were performed by effects
studios Double Negative and Tippett Studio.
The film has grossed $30,341,830 in DVD
sales, bringing its total film gross to over 100
million dollars. 
The film is presented so as to look as if it
were a video file recovered from a digital
camcorder by the United States Department
of Defense. The film begins with a disclaimer
stating that the following footage about to be
viewed is of a case designated "Cloverfield"
and was found in the area that was "formerly
known as Central Park".
Robert "Rob" Hawkins (Michael Stahl-
David) wakes up in the morning on April 27
after sleeping with