Balihoo Announces Integrated Co-op Marketing Solution
Local Marketing Automation Provider Delivers Integrated Solution to Increase Effectiveness and
Decrease Costs in Reseller Co-op Marketing Programs
Boise, ID (PRWEB) October 27, 2009 -- Balihoo, the premier provider of Local Marketing Automation
technology and services to national brands with local marketing needs, today announces the wide availability of
an Integrated Co-op Marketing solution.
Balihoo's solution combines creative customization, local media execution and co-op funding into a single
Integrated Co-op Marketing platform to give product manufactures and their resellers a single location to manage
all co-op marketing activities. Embedded in Balihoo's Local Marketing Automation platform, this represents the
industry's first closed-loop co-op marketing solution that functions across all advertising and marketing mediums.
"This is a game-changing technology for the co-op marketing industry," said Pete Gombert, Balihoo CEO. "The
net result is a more effective, more efficient co-op marketing model that increases revenue and decreases costs
across the entire value chain."
Balihoo's Integrated Co-op Marketing platform is being leveraged in a broad range of business verticals, from the
durable home good industry to medical product manufacturing.
"With this platform our customers are able to quickly and easily develop and implement highly effective local
marketing campaigns," said Dan Hinkle, Nobel Biocare Senior Director Practice Development Solutions.
"Combining Balihoo's technology with Nobel Biocare's consumer research enables our partners to reduce
advertising costs, improve consumer awareness and increase practice production."
According to Balihoo Vice President of Product Management Kevin Donaldson, the true breakthrough is in
combining the creative, media and financial components with a layer of reporting that gives the national brand
full visibility into all local marketing efforts. "Our national clients are now able to