The Importance of
Digital Marketing for a
In emerging economies, like that of South Africa, digital marketing has been taking over as one of the
dominant forms of marketing in the last few years. Digital marketing goes through trends much like other
fields. However, there are some trends that end up becoming permanent fixtures. When it comes to small
scale businesses, they lack the same scale of budget allocated towards their advertisement. Digital marketing
helps in many ways to compete head on with larger companies in the marketing landscape, by providing cost
effective solutions at cost-effective rates. More and more small businesses are looking at digital marketing
companies in South Africa that can help them.
Chapter 1: Important Aspects of Digital
Marketing for Small Businesses
Digital marketing, when applied correctly, can do wonders for a small business. It involves focusing on some
aspects of the digital marketing strategy, an explanation of which is given below.
Shareable Content: Creating the right kind of content is critical to build an effective digital marketing
campaign for small businesses. It should be noted that low quality, irrelevant content can hurt a brand’s
image and brand reputation. However, high-quality content can help build a strong relationship between the
brand and the target audience. Cultivating such relationships is the key towards improving brand image and
boosts profitability levels. Digital marketers for small businesses should focus on the following points when
developing their content:
Content that aims at bringing out an emotional reaction from the audience
Following the competition and creating content along the same lines
Content that provides useful and practical information that could be of some value to the readers
Content that focuses on the audience’s current situation and problems.
Optimising for both Desktop and Mobile Marketing: The difference between desktop and mobile marketing