SEO vs. PPC: Which Is Better for Digital Marketing?

With lots of content available online, business owners need to invest in different digital marketing strategies to get users to view their websites.

From this comes the debate of which between SEO vs PPC is the best technique to use for improving website traffic. Each method has its own advantages; you need to consider your business goals and budget when deciding between the two.

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marketer SEO PPC Digital marketer organic paid marketer traffic

About ADMS

Advanced Digital Media

marketer SEO PPC Digital marketer organic paid marketer traffic

SEO vs. PPC: Which Is
Better for Digital
Marketing?
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
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What’s the Difference
Between SEO and PPC?
Many marketers are still
trying to decide if they should
put more of their efforts into
PPC or SEO. The truth is there
is no perfect answer. It
depends on a marketer’s
current situation, the
marketplace, and their
ultimate objectives. 
On one hand, organic or SEO
marketing can often deliver more
volume at a lower cost per lead
than PPC. On the other hand,
paid marketing provides quick
results and valuable insights.
There are those marketers who
possess the ability to integrate
both approaches. Organic traffic
is free. Traffic from PPC comes
with a cost for each click. These
are the marketers who gain the
most from their efforts.
One of the main advantages
of paid marketing is on-
page positioning. Paid
search can dominate what
users see above the fold. 
Pay-Per-Click
There are a number of benefits
that PPC offers:
They’ll see PPC ads on their
desktop and mobile device
before anything else. Even 
if they choose to scroll past
your ads, they’ll still see
them.
Since your ads are
advertisement, you have a
lot more control over
marketing messages and
delivery. You can
dominate pages with
sitelinks, bullet points,
locations, and pricing, to
name several options. You
can also get creative with
your content. A/B testing
should be a part of your
overall strategy.
PPC can also be cost
effective and a good value
for your budget. It’s up to
you to spend as much or as
little as you choose.
Website owners only pay
when a customer reaches
their website. Paid
marketing is all about
targeting your audience.
Demographics, language,
location, and device used
take on a whole new
meaning.
PPC campaigns are also
quite measurable. Those
running a campaign can
quickly measure the
campaign’s effectiveness.
Customize your PPC
campaign and make big or
small adjustments in real
time. It all depends on
your goals.
Learn immediately
how your campaign
performs. Organic
marketing tactics,
while effective, can
take longer to make a
difference.
By utilizing the right
keywords, you can give
your website a ranking
boost and put it right in
front of potential
customers. Organic SEO
marketing methods can
drive brand awareness
and make your
branding stick.
SEO: Improving Organic
Traffic
Branding is the element
that can increase your
company’s visibility. SEO’s
intent is to inspire
customers to trust and
associate with your brand.
SEO allows you to become
the authoritative source
around your topics of
choice.
Trust and credibility are
likely to occur when your
website returns the results
that users look for and
expect. When your website
is visible, your business
gets a stamp of approval.
Of course, the main
purpose of SEO marketing
is to drive consumer
awareness, educate
prospects, and propose
why they should purchase
your products or services.
SEO can offer a good
return on investment. It
can also help improve
your PPC efforts. While
never easy, it is
generally more cost-
effective than other
marketing approaches
for delivering greater
brand awareness and
increasing traffic and
conversions.
SEO or organic marketing
offers a different degree of
sustainability. SEO efforts
and organic traffic will
never dry up because you
stopped paying for ads.
When your marketing
spending is cut back, SEO
can help sustain and grow
your business. You simply
have to keep at it like your
life depends on it.
Gaining visibility through
organic search is never a
quick and easy thing to
accomplish. The good thing
about establishing yourself
in organic search results is
that the competition simply
cannot buy their way into a
position that will affect you
in any major way.
When PPC and SEO Work
Together
Lots of marketers approach
SEO and PPC as completely
separate entities. Yes, they’re
different, but they’re actually
two sides of the same coin.
PPC and SEO can complement
each other and lead to a more
effective and successful digital
marketing strategy.
Both SEO and PPC
together can result in
greater visibility for
your brand. The goal is
to dominate with both
methods to increase
traffic. Increase traffic
and you’ll likely increase
leads and conversions.
Consider the following:
1.
2. With SEO and paid
marketing, you can share
keyword data. Both
campaigns can help you
double your analytical
results and discover those
keywords with the highest
rates of conversion.
3. Many marketers use PPC
ad copy that performs well for
organic content strategies.
With the knowledge gained,
you should be able to create
more effective page content,
title tags, and meta
descriptions. PPC testing can
give you immediate results.
What works for PPC often
works for SEO.
4. Monitor any negative PR
about your company.
British Petroleum is a
perfect example of a
company that bought ads
and linked them to the
keyword ‘oil spill.’ This
allowed the company to
control traffic when people
queried the term oil spill.  to.
Visitors were directed to
BP’s pages on their website.
BP could control the
message about what was
happening with their
cleanup efforts. You can
control traffic in a similar
way if ever you need
The social media landscape
constantly changes. One of
the reasons for this is the
result of highly targeted
advertising. With paid
marketing, you can choose
your audience and the type 
of ad. There will be a lot of
granular information that
you can receive from your
audience as a result.
Choose Your Digital
Marketing Company Wisely
You’re going to need to work
with digital marketing
professionals that know the
landscape like the back of 
their hand. Research before
you make a hiring decision 
and seek to find a digital
marketing agency that fits
your company’s style and
vision.
Keep in mind, too, that
SEO, SEM, and PPC take
time and effort. Look for
the best value, and not
always the best price.
Remember that your work
in PPC and SEO is never
finished. The moment you
stop planning, innovating,
and analyzing is the
moment your website 
can take a hit and lose its
ranking.
At Advanced Digital Media
Services, our team of search
engine marketing experts 
can handle all the hard work
for you so you can focus more
on what you’re best at in
growing your business!
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