P.O. Box 1085, Banff, Alberta, Canada T1L 1H9
FOR IMMEDIATE RELEASE
March 22, 2010
Behind the Scenes with
Banff’s Next Top Models!
BANFF-LAKE LOUISE, Alberta, Canada –
Everyone knows Banff-
Lake Louise is famous for
great snow, tons of it, and
But what you don’t know,
is that we’ve just played
host to the next big thing
in skiing – Banff’s Next
We invite you to take an
scenes look at the winner
of our biggest competition
Check out the new video from Banffsnow.com to see whose love of skiing and fun attitude won her
the coveted title. Lindsey Vonn, eat your heart out!
Hundreds of skiers and boarders of all ages competed to be crowned Banff’s Next Top Model at
the Toronto Ski, Snowboard and Travel Show in October. The competition was organized by Ski
Banff-Lake Louise-Sunshine as part of their annual sales presence at the Show. Contrary to
typical model searches, the search was centered around people who love to ski or board and live
to have fun.
For this competition, wanna-be models posed in front of a “green screen”, later to be superimposed
against a shot of beautiful Banff-Lake Louise’s snow covered mountains. The winner took home
the title and was flown out to Banff-Lake Louise for a ski vacation of a lifetime, with a photo shoot at
Mt. Norquay, The Lake Louise Ski Area and Sunshine Village.
The Toronto Ski, Snowboard and Travel Show was held at the Better Living Centre, Exhibition
Place, Toronto, on October 15-18, 2009. The show is an annual mecca for snow enthusiasts, with
the industry’s top companies showcasing the biggest and best for 2009-2010.
*Keep posted!* We’ll be holding auditions for Banff’s Next Top Model 2011 in the fall.
For additional video formats, information, interviews, story ideas or access to high resolution
images please contact: