‘Change Design’ Examines Architecture as
Change Design: Conversations About Architecture as the
Ultimate Business Tool (2nd Ed.) is a beautifully illustrated
book that highlights the role of design and innovation in
transforming businesses and organizations. The original grew
out an initiative NBBJ launched with Bruce Mau Design that
explored the design directions, tools, and methodologies for
developing performance-driven, humanistic, and sustainable
This 2nd edition expands on the original's collection of
interviews, essays, methodologies, metrics, and project case
studies, adding to the growing body of evidence for
architecture's critical role in giving businesses a competitive
edge and bringing about cultural change within organizations.
Case studies -- told from the perspective of leaders of prominent corporations, educational and
research institutions, health care organizations, and governmental entities -- explain how design
helped transform businesses, operations, and cultures.
For example, Boeing Commercial Airplanes cut production time in half when unused factory
space was turned into offices that fostered a culture of collaboration. Banner Health's Estrella
Medical Center jumped to the 99th percentile for patient satisfaction after completing an
expansion that reoriented its health care practice. Vulcan Real Estate and the City of Seattle
turned a disused city block into a vibrant urban center that has become an award-winning model
of sustainable development.
Change Design describes how architectural practices can augment the traditional architectural
toolbox to provide a road map for business leaders and designers alike to build effective and
Published by Greenway Communications under the Östberg Library of Design Management
imprint, Change Design is available through the DI.net bookstore.