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The Affiliate Marketer's Affiliate Marketing
This glossary would help you to understand some of the most used terms related to
Above the Fold- That part of the web page that is displayed as soon as the page is loaded
is called above the fold.
AdSense - Introduced by Google, in AdSense text and image ads targeting web page
content are displayed and the site owners earn a commission on the basis of price per
AdWords - This is Google's Pay Per Click, or PPC advertising program in which ads are
displayed on Google's Search Engine Result Pages.
Affiliate or Associate - Affiliate is a website owner who promotes products and services
of another merchant on his site and earns a commission according to the number of leads
Affiliate Agreement - This agreement states the terms of an affiliate partnership for both,
the affiliate and the merchant.
Affiliate Marketing - It is an arrangement or a deal for online revenue sharing between
online merchants and affiliates. Affiliates get a commission for the leads they generate
and the merchant gets more customers.
Affiliate Network - Involvement of a third party for important services like tracking,
reporting and processing payments.
Affiliate Program - It is an arrangement in which a merchant pays a commission to the
affiliate for generating leads through ads or links displayed on his (affiliate's) site.
Affiliate Program Directory - It is a directory that provides information about affiliate
programs. It may or may not include commission structure and number of affiliates, etc.
Affiliate Program Manager - The individual responsible for managing the affiliate
program. He is required to communicate with affiliates and other key people and resolve
their concerns with respect to the affiliate program.
Affiliate Solution Provider - The company that provides software and services for an