A recent 2008 survey published by KPMG and the FBA states that 73% of
family owned business do not have a strategic business direction.
Small to Medium Enterprises
You have been operating your business for sometime and the future is
looking uncertain. You feel like you are about to hit a “Brick Wall”.
You know there has to be something you can do to get moving again to
survive in a changing business economy in 2008 and beyond.
SHARING EXPERIENCE, WISDOM AND KNOWLEDGE
2. CHAPTER ONE
Have a clear vision of where you want to be in the future
3. CHAPTER TWO
Increase sales to current clients and customers
4. CHAPTER THREE
Don’t be a control freak
5. CHAPTER FOUR
Become aggressive in your marketing and promotion
6. CHAPTER FIVE
Use the Internet effectively
7. CHAPTER SIX
Be an effective Leader
8. CHAPTER SEVEN
Engage your employees
9. CHAPTER EIGHT
Understand your cash flow and the key drivers of your business
10. CHAPTER NINE
Seek outside advice
11. CHAPTER TEN
Network, get involved – give something back
12. CHAPTER ELEVEN
Create or revisit your business and strategy plans
13. WHERE TO FROM HERE?
14. ABOUT THE AUTHOR
15. HOW TO REACH US
This eBook is not written for those who are starting a business. The bookshelves contain
many titles pertaining to that need. In fact if you are thinking of starting a business I suggest you
read Starting a Small Business by Peter Switzer and Maureen Jordan (Allen and Unwin, 2002).
This eBook is for business owners and operators who have been in business for some time and,
usually are successful in the early stages. After some years or in uncertain times you will reach a
critical stage in your business which is referred to as “hitting a brick wall” or the economy has
taken a U –Turn.
The events of Sept/Oct 2008 have created an environment that could mean m