Answers to Some Logo Designing Questions
What are the basic points related to logo designing?
The importance of logo designing and its role in brand establishment is evident to any business. They are the symbolic representation of an
organization. Its designing can be done at highly customized levels. Logos should be designed in vector graphics since this medium has the capacity
to easily enlarge or shrink images without affecting their quality. The main intention of a logo is to create brand awareness among consumers. A logo
gives identification to a company among its competitors, as customers associate a logo with an organization. Any brand that has become a household
name has a logo for its market identification.
What is the importance of logo redesigning?
The logo that is re-designed can be done partially making few changes in the existing one, or design an entire new company logo which acts as
combined representative of the organizations. Sometimes companies undergo merger, so their websites need to have a new logo for them. When two
or more business entities decide to merge for a common goal, mergers and acquisitions take place. There are times when a particular product or
brand reaches the saturation level and stops to give the desired profits. In such circumstances brand makeover helps, logo redesigning is one of the
main step. Logo redesigning gives a new public image to a company. Logo redesigning can rectify any errors committed previously that aimed towards
incorrect customer targets which gave negative image to the company.
Describe various forms and types of logos?
Symbol logo is devoid of letters and words, it contains only images, shapes and symbols. Many unspoken messages can be communicated through
selection of symbol which has to be made very carefully as it might have diverse meanings in different cultures, especially when your business is
Text logo contains mainly your company's name, here graphical elements can also be inserted. Borders, lines, boxes, letters, etc can be