Wagging the Long Tail
Introduction to the Latest Internet Trends
Blogosphere
Starting Point
Typical Blog
Reverse Order
Comments
Subscription
Sidebar
Blog Platforms
Blog Subscription
Start Pages
RSS Readers
Other Ways
Blogosphere
Corporate Blog
How and What?
Marketing
R&D
HR
Company
Editor
Jobs
Press Release
Events
Industry
Promotions
Conventions
Reviews
New Services
1-2 Weekly Posts
Benefits
Content and Information Sharing
Customer Intimacy and feedback
Industry Mingling and Up-to-Date
Search Engine Optimization
Blogosphere
The New Journalists
Blog by Numbers
12M US Bloggers and 57M Readers
120K Daily New Blogs and 1.4M Posts
70M Blogs Indexed in Technorati
6% of US and 9% of World Opened a Blog
22 of the 100 most popular sites
Opinion Leaders
“No self-respecting industry these days is without a must-read blog.
Although they vary wildly on fine points like accuracy, they are now
so widely read that it's assumed anybody in the business is up to
speed on the latest postings.“
The World Street Journal
Wanna Bet?
Dave Winer
Blogger
VS.
Martin Nisenholtz
CEO NYT Digital
Who Won?
3
VS. 2
1. Wikipedia
Virginia Tech Killings
Iraq War
Mortgage Crisis
Oil Price
Chinese Exports
Leading Blogs
Topic: Web2.0
Alexa: 689
RSS Subs: 600K
Topic: Technology
Alexa: 571
RSS Subs: 1.4M
Topic: Marketing
Alexa: 30,000
RSS Subs: 131K
Get Reviewed
Alpha Invites
Competitions
Exclusivity
Targeted
Relevant
Content
Web2.0
Friends
Grey
Approach
The Sure Thing
Blogs Impact
Early
Adopters
Buzzzz…
Long Tail
$
VC
Targeted Markets
Small Earthquake
Social Media
Come Together
Social Networks
Niche Networks
Business Communities
Video Communities
Social Future
Social Media
Optimization
Networking…
Social Widgets
Applications
Connected Users
Viral Videos
Advertising
Profile
Campari Case Study
Campari Case Study
Campari Case Study
Campari Case Study
Campari Case Study
170K Visits to Campari Hotel Website
100K Views on Social Communities
3000 “Friends”
2500 Comments
Buzz, Awareness and Incoming Links
Bud