Free-to-air services market: Snapshot
The Europe, Middle East and Africa free-to-air (FTA) services market is highly fragmented, according to a report by Transparency Market Research (TMR). In 2015, the top five players, namely British Broadcasting Corporation, RTL Group, Deutsche Telekom AG, ITV Plc., and Mediaset SpA accounted for under 20.0% of the market shares. The market is conducive for aspiring players, and hence, going forward it will likely see a lot of new entrants. Thus, the competitive landscape will continue being highly fragmented. At present, a host of companies are foraying into the market, particularly in the areas of internet TV and pay TV in countries of Germany, Austria, and the U.K.
Major Key Players of the Free-to-air services Market are:BT Group Plc., British Broadcasting Corporation, ITV Plc., Deutsche Telekom AG, RTL Group, ProSiebenSat.1 Media SE, Rai Pubblicità, Eutelsat S.A., Sky Plc., and Mediaset SpA.
Mobile Application and Testing Solutions Market: Overview
The global mobile application and testing solutions market is anticipated to reach value of ~US$ 25
Bn by 2030. The mobile application and testing solutions market is projected to expand at a CAGR of
~17% from 2020 to 2030, in terms of revenue. The growth of the mobile application and testing
solutions market is due to the rising adoption of mobile application and testing solutions to enhance the
lifecycle of various devices such as smartphones, tablets, and notepads, which in turn has triggered the
growth of the market globally. During the forecast period, North America is anticipated to emerge as the
leading mobile application and testing solutions market, followed by Europe and Asia Pacific.
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Growing Popularity of Automated Testing
The growing popularity of automated testing is one of the major reasons driving the demand for mobile
testing and software testing services. The popularity of test automation services is increasing among
small & medium, and large enterprises, owing to less testing turnaround time. Besides, automated
testing is carried out to create, maintain, and execute mobile testing services for various mobile devices
and mobile applications. This in turn is expected to be the major factor driving the mobile application
and testing solutions market.
Furthermore, various mobile operating systems or platforms such as iOS, Android, and Windows have
multiple versions. Thus, the complexity of the supported platform can be tested through automated
testing, which in turn is expected to accelerate the growth of the mobile application and testing
The trend of automated testing for mobile apps is on the rise, primarily driven by shorter time-to-
market and requirement for advanced methodologies for mobile test automation. This in turn is
boosting the mobile application and testing solutions market.