At Vistas AD Media Communications, we deliver creative ideas developed around product attributes, consumer behaviour and strategic planning.
Reputed as a leading Advertising Company in Bangalore, we continuously redefine and realign ourselves with the trends, technologies and opportunities in the current digital and media advertising services.
Advertising Success in 2019
A typical day at a popular mall in central Bangalore turned into a pleasant surprise on
unsuspecting shoppers when a number of fellow shoppers started dancing to the tune of a
popular hit number. Surprised shoppers smiled, nodded and went on their way.
Known as flash mob. Group of dancers launch into a dance from among people in the crowd,
drawing instant attention. This was part of a promotional campaign by a soon to be released
local language movie. Repeated throughout the week, the dance routine made an impression
on the thousands of visitors to the mall everyday and throughout that week.
That's the way with today's emerging advertising media. Every avenue is open to create
experiences. Unique experiences that will be remembered.
Advertising Success is Creating Unique Experiences for Consumers
Advertising has opened up ways never considered before. Consumers now expect personal
experiences. Pleasant, simple and compelling experiences. brands that deliver great
experiences build loyalty leading to growth.
Channels that Deliver Engaging Experiences
Newly emerging channels such as: DTH TV, digital audio, and digital out-of-home (DOOH)
makes it possible for advertisers to deliver personalized, interactive and engaging campaigns,
innovative ideas deliver mind space and recall.
The future is promising for channels such as: voice assistants, Siri, Alexa and Google
Assistant. Followed by augmented reality, navigation apps. The reason is simple. Innovative
technology has made this possible for consumers to access and interact with relevant creative
content from anywhere, at any time, and at their convenience.
Top Advertising channels today are:
Data streaming TV
Digital out- of home channels such as billboards and transit
With the focus clearly on engaging consumers, the medium that draws the most attention will
emerge as the most popular medium. With the advent of digital media consumers are