Social Media Marketing For Business:
Optimization Strategies Aid Success
Independent study reveals that the most successful Social Media Marketing strategies employed little known
Social Media optimization tactics to enhance and increase results. These tactics were often employed during
early testing and then revisited during the course of the Social Media campaign. The focus of these
techniques was to increase viral marketing benefits, enhance the branding of a product or service and
produce a measurable return.
What follows is a list of resources outlining the social media optimization strategies revealed during this
research. Research that was included extensive monitoring, evaluation and external metric measurements.
This study was performed by Irbtrax SEO Social Media Internet marketing. For information on how you can
optimize your existing Social Media campaign or help ensure the success of your future involvement contact
Irbtrax using the email, phone or feedback form located on their website which is displayed beneath the
'Media' section of this release or visit:
For an outline of the four steps used by Social Media marketing agencies to create a results oriented
campaign. Including key pre-launch and mid launch steps visit:
For an outline of the benefits of Facebook verse Twitter and which is most applicable to a specific goal or
According to Irbtrax founder Scott Moir- "This study clearly revealed the importance of knowing your target
audience, keeping up to date on current trends, understanding the resources available to track results and
the benefit of being unique or creative."
The Irbtrax founder further stated that there appears to be a wide misperception that Social Media marketing
success will evolve from the creation of a Facebook or Twitter account and cross linking them to other online