<p>International Journal of Scientific and Research Publications, Volume 5, Issue 10, October 2015
1
ISSN 2250-3153
www.ijsrp.org
The Role of Corporate Social Responsibility for an
Inclusive Growth in the Society
“The practice of CSR in the context of rural development
in India”
Dr. Namita Vastradmath
Co-ordinator/Faculty, P.G. Dept. Of Commerce, BLDEA’s, Comm., BHS Arts and TGP Science college , Jamkhandi, Dist:Bagalkot.
Abstract- In a corporate structure, there are many stakeholders,
one of them are business houses or companies. These business
houses contribute significantly to its pool that affect their internal
stakeholders and support the initiatives of the company
openhandedly. In India companies like Tata and Birla are
practicing Corporate Social Responsibility (CSR) for decades,
long before CSR become a popular base. There are many areas
where companies have played a key role in addressing issues of
education, health, environment and livelihoods through their
statements of CSR throughout the country. According to the
United Nations and the European Commission, CSR leads to the
triple bottom line concept, environmental protection and the fight
for social justice. It is important that the business sector identify,
promote and implement effective policies and practices to
achieve triple bottom line.
The study shows that all companies surveyed appear to
have Policies and practices of CSR. Most companies design and
implementation of CSR initiatives in area of work covers the
entire community. It has also been revealed during the study
that many companies
promote
and
implement
CSR
initiatives through Human Resources Dept.,
foundation
or collaboration with NGOs, but there is lack of fully fledged
CSR dept. CSR initiatives undertaken by the Indian companies
for rural development have a positive effect and impact on the
overall development of society and business.
Index Terms- CSR Initiatives, Social justice, Policies &
Practices, Development.