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A good Ecommerce Solution should include strategy, web site design and development, online marketing,
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Ecommerce and the Motivation to Start
By Scott Lindsay
Ecommerce is the hinge that allows the online business door to swing wide open. This is the
industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t
anyone care?” Ecommerce allows you to take your idea and connect it with consumers and your bank.
It allows the free flow of commerce, your ideas, those who want to join you in what you are doing and a
banking institution that can manage the electronic transfer of funds.
The overriding benefit of ecommerce is its low cost when compared to a brick and mortar storefront.
However, an equally compelling benefit is the ability to appeal to a substantially larger consumer base.
Ecommerce can seem scary to those who have never dipped a toe into the waters of cyber sales. This
can be likened to the apprehension some have felt over the use of a cell phone instead of a landline, a
word processor instead a typewriter or a computer instead of an encyclopedia. These are not
necessarily Luddites, but they do possess a fear over the use of something they don’t understand.
If you have an interest in ecommerce, but little interest in learning the skills to set up your online
business there are online ecommerce solutions to help you get started. You can also use web builder
technology to access many of the tools you will need to get started. These will typically be available
with simple step-by-step instructions on the successful development of your ecom