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BigCommerce SEO Services and Techniques
With BigCommerce SEO Services and techniques, you can boost your online search
presence, organic search ranks, and traffic.
1. Use an SEO-Friendly URL Structure
Make sure to activate short URLs under the Web Page URL format when setting your
instance. This will result in a shorter and more aesthetically pleasing URL structure. This
option removes the /page/ slug as well as the.html part of the URL.
2. BigCommerce Metadata Editing
Follow this list of easy shortcuts to access the BigCommerce SEO settings on a specific
homepage, category page, product page, and blog post before beginning to optimize the titles
and metadata in your shop. The metadata entry field may be found in the following places:
3. Page titles should be optimized
Google hasn't said publicly what the character maximum for a page title should be. If you
conduct a fast search for a random product, you will notice that the page names displayed
might vary in length.
We normally advise sticking between 60 and 65 characters. As a general web best practice,
your page title should include the target keyword for your product, category, or blog post, as
well as the store name.
4. Edit Meta Descriptions
In recent years, there has been a significant shift in the length of displayed meta descriptions.
Google released an update that raised the length of the meta description from 160 to 320
characters. However, like with page titles, Google may cut off the description based on the
search result.
It's still a good idea to put your main keyword in the first two phrases of your meta
descriptions. Google will emphasize and bold the emphasis term on search results pages,
improving your BigCommerce SEO and making your pages "stand out" more.
5. Make use of Category Descriptions
Similar to meta descriptions and page names, effective emphasis keywords describing the
products in your category page are required. Try to summarise all of your it