SEO - If You Want Online Marketing Success, You Need SEO!
The times when online businesses only required a simple website and an email address are long gone. Too many countries have joined the World
Wide Web and merchants all around the globe have put up shop in the world's virtual shopping mall which emerged on the Internet.
It goes without saying that, nowadays, every business needs a website. This may not be an easy task for small-business owners, who are trying to
juggle their company's start-up process, financial turmoil and everything else related to their new enterprise. For them, there is only one obvious
solution; if they want to make virtual history they will have to hire a professional website designer.
As part of their consultation, website developers should feel obligated to mention SEO, or search engine optimisation, to their clients. Many of them
do, others don't. The reason why some website service providers ignore mentioning SEO services is because:
- They presume the clients know about SEO, when in fact they do not.
- They assume the clients are not interested because they feel it is not a requirement to be successful on the Internet.
- They want to bill the SEO applications as a separate service later on.
Even if small-business owners, who are having their first website designed, knew about SEO, it is very unlikely they would ask for it. They may even
assume it would automatically be included in their website order. This raises the question: should web designers discuss SEO up front, during initial
Many newcomers to e-commerce know little about search engines and how they operate. They believe that all they need is a website, and that in no
time, their URL will spread like a wildfire by simple offline advertising and word-of-mouth. How little do they know, until months later when they
abruptly wake up to realize their online business is in shambles!
Web crawlers are attracted to search engine friendly websites. Web designers know that quite well, and if they want to offer thei