The XanGo Business Opportunity Stuck in the 80s?
XanGo was a company founded in the fall of 2002 by six men who were very passionate about personal wellness. Their discovery of the benefits of
the mangosteen fruit has become quite a hit within the network marketing community.
However, when reviewing the XanGo business model and opportunity, I found a few things that were a little unsettling. It wasn't the fact that this is yet
another juice company that is selling another health and wellness product. It doesn't matter how many of these network marketing companies promote
health and wellness, people board that train because they see the dream of owning their own company become a reality. That isn't the disturbing part.
The part that was a little unsettling with the XanGo opportunity is that they seem stuck in the 80's. Most people are trying to figure out exactly what I
mean by that.
In the 1980's network marketing was pretty hot. Most people would talk to all their friends and family at hotel meetings and house parties. This was the
traditional mlm tools: Face-to-face contact and phone conversations. I truly believe that personal contact still has its place in network marketing.
People are much more likely to join your business because they don't want to disappoint you to your face. But the unsettling question I had to ask
myself was, "Is that the type of person I want to join my business"? I'm talking about someone who will most likely fall off within a few days because
they don't have as many friends and don't have a big enough family to talk to and perhaps don't have the time to coordinate a house party or hotel
meeting or that person simply doesn't know how to say "no'.
Without getting into all the details of the XanGo business, this network marketing model promotes people to go out and talk to people about their
opportunity. Now I am by no means telling you not to go out and talk to people. Network marketing is a people business. I'm suggesting there are
better mlm tools out there.
Where the XanGo bu