Are You Losing Sales With a Poorly Designed Website?
If your website is more than 2 years old, you are probably losing sales! Every serious
artist that is concerned about their sales should take a hard look at their website and
see what can be done to have it improved and updated now. Technology has changed
the design and functionality of most websites and an artist’s website is no different too.
Have you kept up to date with your website?
We all know that a first impression is important when meeting someone. Within the
first 7 seconds of meeting you, the other person has already formed a lasting
impression of you! This is an impression that is very hard to change from that point on
too! When someone visits your website they are also forming an opinion and
impression of you as well. Therefore, an artist’s website is one of the most important
marketing and branding tools that you can possess. Ultimately, an artist’s website will
not sell art for you but a poorly designed website can loose sales for you if it is not
properly functioning and easy to navigate for your visitors.
Today, an artist’s website should be clean, easy to view, effortless to navigate and it
must load quickly. There is nothing worse than going to an artist’s website and having
their flash drive takes 30 seconds or longer to load. Guess what? When that happens
to me, I am gone and so is everyone else, except maybe your close family members
and a few friends. Recently, Google admitted that when they are sweeping websites,
that they are timing and grading how quickly websites load. If a website takes a long
time to load, they will lower the page rank for that website in their search results.
Remember that speed is important, not only for your visitors but also for Google too.
Anyone who is a serious buyer, seller or evaluator of your art will not want to hear
“your choice in music”, therefore get rid of the music presentation as it only detracts
from your art. Remember, the purpose is to present and sell y