Creative Selects Ambarella to Power Its Third-Generatio
HD Pocket Video Cam
January 21, 2010 01:24 PM Eastern Time
SANTA CLARA, Calif.--(EON: Enhanced Online News)--Ambarella, Inc., a leader in low-power, high-definition video compress
processing semiconductors, has announced that its HD hybrid camera SoC solution is featured in the third-generation Creative Vad
video camera. The new Vado HD™ pocket video cam combines a sleek design with stunning HD video quality powered by an Am
Ambarella’s superior H.264 video compression and image processing pipeline, low-power design and flexible software architecture
natural partner for Creative to enable the new Vado HD™.
The third-generation Vado HD video cam is powered by the Ambarella A2S chip, today the industry’s most broadly adopted and
platform for hybrid camera systems. The new Vado HD™ exhibits improved video quality and sleeker overall user experience. An
processor supports manual exposure adjustments to handle low-light or brightly lit conditions, as well as a motion detection mode fo
soon as motion is sensed. With greatly improved H.264 compression and low-power features, the new Vado HD™ can now hold
of HD video in 4GB of onboard memory.
For more information about the third-generation Vado HD products, please see www.creative.com.
“We are pleased to partner with Creative to help deliver a new generation of Vado HD™,” said Fermi Wang, Ambarella CEO. “
vision that superior visual quality and better user experience will further expand the growing market for pocket-size, lifestyle camera
unique position to benefit from this growth with its comprehensive portfolio of advanced silicon technology and best-in-class video a
Ambarella is a technology leader in low-power, high-definition video compression and image processing semiconductors. Ambarell
helping to define a new class of hybrid digital cameras that bring consumers unmatched high definition video and digital still images t
device. Many cameras and