<p>Klipfolio eBook: A Beginner’s Guide to KPIs | 1
2 | Klipfolio eBook: A Beginner’s Guide to KPIs
A Business Metric is a quantifiable measure that organizations use to track and assess the
performance of a specific business process. Every business function has specific metrics their leaders
should monitor. For example: marketers track campaign and program responses, sales teams monitor
new opportunities and leads, while executives look at financial metrics.
Monitoring Metrics and KPIs
Business metrics are important drivers of performance, and business leaders must monitor their KPIs
and report on them regularly.
This guide provides a sampling of the most important and commonly used KPIs for businesses today.
To see more examples, visit our gallery of KPI Examples and Templates at Klipfolio.com.
Key Performance Indicators
A key performance indicator (KPI) is a measurable value, typically expressed as a figure or percentage,
that demonstrates your organization’s effectiveness at achieving its key objectives.
Klipfolio eBook: A Beginner’s Guide to KPIs | 3
Shows the pace at which your sales revenue is increasing or decreasing
- an essential part of your growth projections. Monitor this metric over
multiple time periods to assess trends and normalize values.
Sales KPIs: Your competitive edge is a
Only the data-driven survive in today’s ultra-competitive market. Build a data-driven sales team with these
Sales KPIs and metrics.
Organizes your prospects based on the value of each opportunity and the
likelihood of closing the sale. Attaching a value to each opportunity helps
your reps prioritize their efforts.
Ranks product sales based on revenue performance. See which are
selling well and which are failing to resonate with your customers. Use
this metric in conjunction with revenue and marketing metrics.
Show me more Sales KPIs in Klipfolio
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