In Collaboration with
A Product of
“Employer Branding”
An insight into the strategies adopted by high performing firms in recruiting and
effectively managing talent in economic downtimes
Corporate Communications
Corporate Communications and the Training Forum jointly present an outstanding
and innovative workshop on…….
“EMPLOYER BRANDING”
How to become the Employer of Choice
OVERVIEW:
Your employer brand is the sum of all perceptions of your company as an employer held by staff past,
present and future. An employer brand, then, should reflect essential truths about an organization,
attract candidates with like‐minded values, and ensure that once on board; they enjoy long‐term
development with the company. Employees are engaged, to the mutual benefit of the employee and
the employer
Course aims and objectives:
The course provides a strategic overview of and an introduction to developing an effective employer
brand. A strategic approach to developing an employer brand is vital and requires the same rigor and
commitment to ensure consistency and alignment as the branding of an organization and its products
and services for external clients, customers and stakeholders.
The course highlights the importance of aligning a branding strategy with all people practices and the
culture of the organization. This helps to ensure that the brand is real. An employer brand builds
expectations and if there is a disconnect between reality and perception the effects can in fact be
negative.
Who this course is for:
This course is not solely for practitioners or managers working in marketing. Any manager,
particularly HR managers should attend because building the employer brand is a company
wide initiative that needs the focus of everyone.
Benefits for your organization:
Customer loyalty is highly profitable and related to stakeholder value. Customer loyalty can
on