Presented by Daniel Toriola
Email marketing can be a very effective tactic for today’s retail store. In an economy where competition is
intense, email marketing can give you the extra boost you need to get people into your store and increase
sales.
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Email Marketing - 8 Tips How NOT to Get Your Advertisement Read
By Edward Gause
Email Marketing - 8 Tips How NOT to Get Your Advertisement Read by Edward Gause
Email marketing is one of the most effective marketing methods available - if done correctly. With the
recent wave of email viruses going around, people are becoming more reluctant to open email from
strangers, including me.
With that in mind, here are some highly effective methods to get your advertisement, that you worked
so hard on, sent straight to my trash folder:
- If your email address looks like gibberish or appears to be coded as in x748cJhb@adomain.com,
cBGtTnfP@anydomain.com, jt12355@anydomain.com, or 68340224@anydomain.com, I don't know
you - TRASH!
- If your email address is friend@anydomain.com or addressed to friend@mydomain.com, I don't have
any friends by the name of "Friend" and my name is "Edward" so I don't know you and you obviously
don't know me. - TRASH!
- If your email subject begins with "ADV", or "URGENT" or Re: to a subject I never sent - TRASH! I'll
take my chances not reading those "urgent" emails.
Ok, your ad has initially made it pass my "trigger-happy" delete finger and didn't get tossed
immediately in the trash. Good deal, but still not there yet. Here's how to get your ad tossed in the
trash after it's been opened but still not read:
- If your email requires me to write you via "snail mail" or call you (long distance at that!) to be
removed from your list - TRASH! I don't want anything to do with you if I have to spend money to
request removal