Powerful Communication Skills
by Colleen McKenna
ISBN: 1564143562 Pub Date: 03/01/98
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Good communication skills are fundamental to all relationships and your key to business success. How
you communicate your thoughts and feelings to others and how you manage your differences are
predictors of the quality of your relationships at home or at the office. When individuals don’t speak
clearly, listen accurately or assert themselves effectively, the result is reduced profit, diminished self-
esteem and lowered company morale. The purpose of this book is to provide you with ways to enhance
your communication skills and increase your effectiveness.
People need to be able to call upon a sophisticated set of interpersonal skills to reach their communication
goals and to help others reach theirs. This book is designed to facilitate practical communication skills
that complement teamwork, interdependence and shared responsibility, which are the benchmarks of
successful businesses and corporations today.
Chapter 1 defines communication and addresses poor communication skills. It discusses the differences
and interconnections of reading, listening, speaking and writing.
The purpose of communication is to share information. What you say is only as effective and informative
as how it’s heard. Recent studies show that men and women hear and communicate differently. Chapter 2
addresses the problems in gender communication and shows how men and women speak and hear
differently. It offers you techniques to improve understanding between men and women.
Listening ranks as the most valuable communication skill. Whether it’s between men and women or it
takes the form of reading, writing and speaking, listening is at the very heart of good communication. We
assume listening comes naturally when, in fact, it is a learned activity. Chapter 3 offers techniques for
reflective listening to improve your listening skills. Reflective listening helps you focus on the c