Table A-10. Cable and Other Pay Television Services (SIC 4841) — Estimated Coefficients of Variation for
Components of Operating Revenue and Expenses for Taxable Firms: 1997 and 1998
Item
Dollar volume
Year-to-year ratio
1998/1997
Percent of total
1998
1997
1998
1997
Operating Revenue
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.1
2.1
0.8
(X)
(X)
Total cable and other pay television revenue . . . . . . . . . . . . . . . . . . . .
2.2
2.1
0.8
(X)
(X)
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.6
5.0
1.1
3.3
4.4
Program revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.7
3.8
1.2
4.6
4.3
Basic service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.1
2.3
0.9
1.3
1.2
Pay-per-view and other premium service revenue . . . . . . . . . . . . . . .
7.0
6.6
1.1
5.4
5.3
Installation fees
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.6
3.9
2.7
4.0
3.5
Other cable revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.7
1.9
1.9
2.2
1.6
Operating Expenses
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.2
2.1
1.0
(X)
(X)
Annual payroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.1
1.9
1.1
1.2
0.9
Employer contributions to Social Security and other supplemental benefits
1.9
1.6
1.2
1.5
1.4
Plans required under Federal and State legislation . . . . . . . . . . . . . .
2.2
2.0
1.1
1.9
1.9
Other fringe benefit plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.8
1.5
1.4
1.4
1.3
Program and production costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.9
2.7
1.0
1.3
1.3
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.1
3.0
1.4
2.1
2.2
Buildings, offices, and structures . . . . . . . . . . . . . . . . . . . . . . . . . .
(S)
(S)
(S)
(S)
(S)
Transmission syst