Citi-Mobile® Announces Expansion Into Mobile Phone Advertising
The mobile billboard advertising giant plans to extend into the latest digital advertising platform.
Glendale, CA (PRWEB) February 16, 2010 -- Citi-Mobile today announced its plans to expand into mobile phone
advertising. The company, along with private investors, has secured impressive funding to purchase exclusive
mobile content and launch the new service that will improve customer experience on mobile phones and increase
Citi-Mobile will apply its expertise in advertising to create the new service due to launch in California at the end
of 2010. A trusted name, the company has provided mobile billboard advertising services nationwide since 2003
and has dominated the industry with its inventive billboard truck advertising campaigns. The new expansion
places Citi-Mobile at a favorable position as one of the innovators shaping the development of the emerging
mobile phone advertising industry.
Expected to undergo tremendous growth as a marketing medium during the next few years, mobile phone
advertising allows advertisers to connect to a broad base of consumers via mobile phones, smartphones as well as
all devices connected wirelessly. Citi-Mobile will use the latest technology to deliver ad content through
applications, games, and other useful tools like sports and weather alerts, without bothersome text messages.
With mobile phone advertising, Citi-Mobile can enhance the user’s experience in a variety of ways. Individuals
who agree to accept the targeted display advertisements can expect to receive exclusive up to date announcements
pertaining to an area of interest. The mobile phone advertising services will minimize unnecessary expenses to the
advertiser with the option to be turned on and off on-demand. This form of advertising reaches the potential
customer any time—whether at work, home, or in transit.
Advertisers are increasingly discovering the advantages of mobile phone advertising. Not only can their messa