Affiliate marketing network - Do You Need One?
Affiliate marketing network - do you need one? The affiliate has a choice. They can either work with multiple merchants, or they can work with an
affiliate network. So why should a marketer want to work with an affiliate marketing network?
I remember a friend told me a story awhile back. He had built a small website and had signed up to become an affiliate at a stack of different affiliate
programs related to the topic of that site. A few weeks after he had set up the site including links and banners from multiple affiliate programs, he
turned his attention to other business interests and lost interest in the site.
A few months later, he noticed that a few checks had started arriving from the affiliate programs he had joined up with. Not large checks, but amounts
for a few dollars here and there. That was his first problem - as he was living outside of the USA, lots of small amounts result in lots of bank charges.
(Which makes me ask - Why can't all countries allow affiliates to bank checks at NO CHARGE?)
Nevertheless, the checks continued to come in, and although some of them were posted on his wall as they were so small he couldn't bank them, he
wasn't complaining as he was making money he hadn't expected. It turned out that his site had ranked high up on specific keywords in a major search
engine, and he was receiving a fair amount of targeted traffic for free. A few months after that he decided to log into all the affiliate accounts he had
registered with, and noticed that some of them had not paid him as the amounts were too small, some of them hadn't paid although they should have,
and some even showed that they had sent him amounts that he didn't recall receiving checks or EFT or Paypal or any other payments for!
So how does working with an affiliate marketing network prevent this from happening, and is this the only reason to work with an affiliate network?
A good affiliate marketing network has a number of different offers which the affiliates can pro