VTECH: New deal for In the Night Garden
VTech has signed a licensing deal with BBC Worldwide to produce In the Night Garden toys.
BBC Worldwide has agreed a licensing deal with VTech to produce electronic learning aids for BAFTA award-winning programme, In the Night
The new range, suitable for children aged six months upwards, is to feature characters from the Ragdoll produced series and will hit the shelves in
Autumn/Winter 2009. The range will include four In the Night Garden licensed hard line products as well as software for the V.Smile Baby Infant
Other products in the deal include the Spin and Learn Gazebo spinning top, a Nursery Book, a 3D interactive Play Table and a Shape Sorter Pinky
Ponk. The In the Night Garden Development Programme for the best-selling V.Smile Baby Infant Development System will be suitable for babies from
18 to 36 months old.
Andrew Barrett, VTechâ€™s European product development director said: â€œWe are delighted to be joining forces with BBC Worldwide and such a
popular and established license. VTech already offers a strong range of toys for infants and children which will be strengthened by this new
partnership. The new range will offer retailers something unique combining the popularity of the television show with high quality VTech toys.â€•
Julie Kekwick, senior accounts manager at BBC Worldwide said: â€œThis new partnership with VTech symbolises a significant extension of our
licensing programme for In the Night Garden - we're able to offer pre-schoolers an opportunity to learn through play and interaction with their favourite
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