Anheuser-Busch Taps FutureWorks PR For Social Media Project
Leading American brewer partners with FutureWorks to create AB-extras.com –
media dashboard that tells the stories behind this year’s big ads
02.09.2009 – Sunnyvale, Calif. – February 9, 2009 – FutureWorks PR, the social
media strategy and PR company, helped Anheuser-Busch embrace the social web
by creating AB-extras.com – an exciting social media dashboard that emphasizes
the human element behind the highly anticipated Budweiser and Bud Light
commercials, and fosters an interactive community of Bud fans worldwide.
With AB-extras, Anheuser-Busch invites adult consumers to get up close and
personal with the people (and Clydesdales) that make up its highly anticipated
Budweiser and Bud Light commercials.
The social media dashboard and newsroom offers a visual journey through the
human side of Super Sunday’s ads. It uses exclusive pictures, videos, and
interviews to tell the story behind “Generations,” a touching commercial that features
a modern Clydesdale’s journey from Scottish farmlands to the Budweiser hitch.
Ab-extras’s Social Media Rooms brings together conversations that are transpiring
across multiple social networks (including Flickr, YouTube, Twitter, and FriendFeed)
into a single view. It gives a place for the Bud community to participate and interact
with each other, as well as the faces behind the global brand.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5
percent share of U.S. beer sales. The company brews the world’s largest-selling
beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in
Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among
beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global
Companies lists in 2008. Anheuser-Busch is one of the largest theme park
operators in the United States, is a major manufacturer of aluminum cans and one
of the world’s largest recyclers of a