Confidential | The nextgeneration online customer acquisition engine
THE NEXT GENERATION CUSTOMER ACQUISITION ENGINE
Web2.0
Nimish Vohra | India Head, Regalix | March 26, 2007
+91 98453 34981 | Bangalore
Confidential | The nextgeneration online customer acquisition engine
Before the Web…
v… were competing computing technologies
v… some competing OS
v And then emerged Windows as a major Platform…
… with packaged software applications
… with tightly coupled APIs
… and frequent releases
Confidential | The nextgeneration online customer acquisition engine
Then came the Web…
v… with ClientServer technology
v… and, hyperlinking
v This saw the emergence of sites such as…
… Rediff, Geocities, Britannica Online, Directories (Yahoo)
v And this was
… One way web or read only web
… Primitive interfaces (Netscape vs. IE)
… Taxonomy (Yahoo directory)
… Pull medium (sites needed to have stickiness to get users back)
Confidential | The nextgeneration online customer acquisition engine
Then happened Web2.0 …
v Blogger (read + write, comment)
v Wikipedia (read + write, review, debate)
v Flickr (view, upload, tag)
v No directories: Tag content the way you want …
… Not taxonomy but “folksonomy”
… view what others have liked
… recommend to others, and view others’ recommendations
v A readwrite, participatory web
Confidential | The nextgeneration online customer acquisition engine
How Web2.0 Got its Name
v The concept was born at a brainstorming session between O’Reilly
and MediaLive International
v Dale Dougherty, VP O’Reilly
v Background: Dotcom bubble had just burst
v Companies that survived had something in common
v Could these be called the Web2.0?
Confidential | The nextgeneration online customer acquisition engine
Web2.0: An Overview
v Strategic Positioning
v The Web as a Platform
v User Positioning
v You control your own data
v Core Competencies
v Services, not packaged software
v Architecture of participation
v Harnessing collective intelligence
v Costeffective s