Connectiv Solutions Releases Traffic Pumping
Study
Practice Estimated to Cost Wireless Carriers in Excess of $190 Million Annually
July 13, 2010 09:03 AM Eastern Daylight Time
BETHESDA, Md.--(EON: Enhanced Online News)--Today, Connectiv Solutions, the network efficiency experts,
released the results of a half-year study of traffic pumping on the wireless industry in the United States. The Impact
of Traffic Pumping, Industry Study, highlights the costs and trends associated with the recent exponential growth
of traffic pumpers in more rural locations across the country. The results of the study follow a detailed analysis of
more than 14 billion call detail records, covering approximately 50% of the long distance traffic originating on
wireless networks in the US. Over the past seven years, Connectiv Solutions has helped a majority of the nation’s
leading wireless carriers achieve significant cost savings across their network operations and is well-positioned to
understand the impact of traffic pumping on service providers.
The study is available publicly for free at: www.connectiv-solutions.com.
Traffic pumping, also known as access stimulation, refers to a telephone carrier, for example a competitive local
exchange carrier (CLEC), partnering with third-party companies offering free service lines (conference bridges, chat
lines or international calling numbers). A rural CLEC can charge inflated access fees to terminate a call, sharing the
revenue with a partner. With unlimited domestic long distance becoming standard on calling plans, traffic volumes
and access revenues terminating to telephone numbers in more rural markets have increased significantly over the
past few years. The net result has been an arbitrage opportunity for free conference and chat lines.
Connectiv Solutions designed a methodology for determining which carriers demonstrated characteristics of traffic
pumping. Factors included: call duration, financial impact of terminating the call and validation of the termin