FRED & FARID is a global creative agency, a creative partner to accelerate companies’ growth. FRED & FARID does creative consulting, brand strategy, branding, content & social activation. Based in Los Angeles, New York, Paris, Shanghai.FRED & FARID is a new agency model developing creative solutions to business challenges, connecting you to culture, grounded in a purpose. FRED & FARID is expert in business acceleration. FRED & FARID is media agnostic. Depending on your challenge, our solution will come through creative consulting, brand strategy, branding, content, social activation.
Get more information:www.fredfarid.com
identity for a
The first thing to build a brand identity is to
understand the real issue for your business. First
of all, let's go back to the very definition of this
term. What exactly is a brand identity?
It should be understood that a brand identity is
not just a group of graphic elements.
Of course, the logo, the graphic charter and the
visual elements that will highlight the company
are all part of its identity.
But we would rather say that the identity of a
brand includes all the elements allowing a
company to be recognizable and recognized
vis-à-vis its audience: this, therefore, includes
the visual elements but also all the objects of
representation of that -this.
This can range from the images that the
company will choose to communicate to the
content it will use. Finally,
In practice, brand identity is at the heart of a
company's marketing strategy: it defines how
the brand will be seen outside but also inside for
everything related to communication with its
employees and partners.
It is therefore essential to the success of the
company, and this over the long term.
For a new company, the stakes are even more
important because it must find a place in a
market by trying to stand out from the
competition that has been established for a
But brand identity also has a long-term stake: it
is the guarantee of the seriousness of the
company vis-à-vis investors and it must be able
to develop in the future as and when. as the
FRED & FARID is a global creative agency, a
creative partner to accelerate companies’ growth.
FRED & FARID do creative consulting, brand
strategy, branding, content & social activation.
Based in Los Angeles, New York, Paris, Shanghai.
BEST CREATIVE AGENCY FOR BRANDING
FRED & FARID LOS
451 E 4th Street, Los Angeles CA
90033, United States
FRED & FARID NEW YORK
530 7th Avenue, Suite 3001, New
York, NY 10018
FRED & FARID PARIS
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