<p>You should read this article if you:
Are looking to drive traffic to your site
Would like to jump on the content-marketing
Need to extend your reach and find new
Have heard that inbound content is good for
business, but need ideas on how to get started
Repurposing marketing content
Great Big Book of Things Marketers Say
If you’ve spent the last budget year complaining that
you haven’t been able to jump on the content-
marketing bandwagon, it’s time to quicherbellyachn
and get to work. Any organization in business more
than ten minutes has a document that can be
repurposed as multiple formats of inbound content
and I’m here to show you how and give you a leg up
(onto the elusive bandwagon, of course).
Content marketing, or inbound content to some, is the
publishing and promotion of content (text, graphics,
multimedia, and so on) pushed out across the web or
through offline media to attract business. Unlike
outbound marketing, which asks for the business, your
inbound content should be designed to invite and
delight your constituents and nudge them along the
sales funnel (or shove them, when required).
If, after that apt definition, you’re still thinking that you
have none, then let’s jumpstart your creative juices and
think of some ideas together:
What about your sales team’s customer-
presentation slide decks?
What about the corporate slide deck?
What about that newly shipping product’s
original strawman report?
How about all that ad copy you had written last
What about the investors’ slide deck?
What about product reports created for the
What about your product catalogues?
What about management interviews?
What about press releases?
What about art created for specialty products?
What about recorded webcasts?
What about blog art