Announcing Online Social Dressing Rooms, Now Free for All Brides
Shiny Orb Dressing Rooms, a Social Platform for Bridal Parties to Browse and Shop Thousands
of Dresses Together Online is Now Available Free of Charge for All Brides and Bridesmaids.
San Francisco, CA (PRWEB) May 26, 2010 -- Shiny Orb, the only comparison social shopping site for
bridesmaid dresses, announces the public launch of Shiny Orb Dressing Rooms, a social platform enabling brides
and bridal parties to shop together online.
On Shiny Orb, brides and their bridesmaids can browse more than ten thousand dresses from over three hundred
designers. With a Shiny Orb Dressing Room, a bridal party can add any of these dresses to the room, and
everyone in the party can comment and chat about these dresses at their convenience. "Although traditionally
bridesmaid dresses and wedding apparel have been purchased offline, these days the modern bride goes online to
search and shop. We're seeing bridal parties who are scattered across the country turn to the web as a go-to
channel to shop and coordinate apparel," said co-founder Elizabeth Yin.
The Shiny Orb Dressing Room launch represents the culmination of two months of intensive development with a
limited number of beta testers to polish the feature. "I'm pleased to open Shiny Orb Dressing Rooms to all bridal
parties. Shopping with your bridesmaids has never been easier. Combined with our ever-growing selection of
thousands of dresses, this is a feature brides will love," said co-founder Jennifer Hsieh.
The bridesmaid dress market alone is estimated at $2B annually and a significant portion is expected to move to
the web. The online wedding apparel market is projected to grow 25% year over year in the near term. Styles
change yearly, but Shiny Orb's unmatched selection will have that perfect dress for every bridal party, regardless
of what is "in". "This year, wear-again bridesmaid dresses, particularly prints, are popular," said Hsieh. "Next
year, it could be traditional solid c