Increasing Internet Penetration in Rural Areas Driving India Farming as a
Service Market Growth
Factors such as the increasing implementation of government initiatives to support the
farmers, such as the Pradhan Mantri Krishi Sinchayee Yojana (PMSY) and Soil Health
Card Scheme, and improving internet connectivity in rural areas will fuel the Indian
farming as a service (FaaS) market growth during the forecast period (2021–2030).
Moreover, the rising efforts made by private companies to enhance the productivity and
efficiency of the agriculture sector will also contribute to market growth in the coming
The launch of several government initiatives to support farmers is a prominent growth
driver for the market. Central and state governments are providing security and benefits
to farmers through plans such as Paramparagat Krishi Vikas Yojana (PKVY) and
organizations such as the Agricultural Technology Management Agency (ATMA) to
protect them from fraudulent activities. Owing to the extensive government support, the
agritech market is attracting attention from private investors and numerous organizations.
infrastructure and encouraging innovations in farming, such as the use of digital
transactions and FaaS, is also boosting the market growth.
“Government Initiatives To Boost India Farming as a Service Market Growth”
Another growth driver for the Indian FaaS market
the improving internet
connectivity in rural areas. Better internet connectivity can help farmers reduce their
expenditure by minimizing waste production and maximizing the use of different inputs
in agricultural activities, such as seeds, soil, and fertilizers. The surging penetration of
internet in rural India will result in the large-scale adoption of FaaS solutions as they
offer enhanced productivity and efficiency through data-driven decisions.
In recent years, the mounting investments made in agriculture startups, to promote them,
has become a prominent trend in the