Why Google Ads Will Help You Reach
New Customers – Part 1
In the world of business, Google Ads can be a hugely successful tool for driving traffic, marketing
your product, and getting sales. If you've been ignoring the most popular (and effective) online
advertising platform in the world, it's time for you to take a second look.
Google Adwords Enables you to Reach Your Customer When They Want Your Stuff, No Matter What
Any business, regardless of size, wants to be found on the first page of Google. Getting seen by
customers at the exact time they are looking for your information, products, services, deals or
location is intent marketing (marketing based on someone intending to find your products), and it’s
But as a small business hoping to organically get on the top ten search results, you have to recognize
you’re competing with career-long, experienced, motivated SEO experts.
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But with Google AdWords you can compete on the same level, no matter how long you've been
around or your own expertise. You can get your message viewed by your market, exactly when
they’re searching for your specific product, service or offers.
Google Adwords Enables you to Reach Your Local Customer, Reliably
AdWords gives you location targeting options. So if you’re a locally based business, (such as a
neighborhood restaurant), a regional company (such as a state bank), or even an e-commerce site
(with, say, country shipping restrictions), you can geo-target to get seen by your consumer. And
you’re not wasting ad dollars on those who aren’t in your area.
AdWords enables you to easily target countries, areas within a country, and radius targeting (to
show your ads to people within a certai