July - September 2008
1 million average page views/mo 90,000+ average unique visitors/mo
Page View- A measure of how many times a web page is successfully displayed.
Unique Visitor- A measurement of unduplicated visitors to lacrossetribune.com over
a specified period of time (typically one month).
Why Advertise Online?
As media consumption shifts, time that was once devoted to traditional media like
magazines, TV and radio is now being spent online, with nearly 2/3 of all local adults
accessing the Internet today alone. But with endless websites available, how do readers
(and advertisers) choose which sites to use?
The answer for readers is of course content; the answer for advertisers is audience.
The River Valley Newspaper Group has the content readers want – local news, sports,
frequent updates, photos, advertising, etc. . .and a large, desirable audience that most
advertisers covet – majority live locally, have higher incomes, are higher educated, and
are between the ages of 25-54. . .
18,000+ local adults have visited winonadailynews.com over the
past 30 days - reaching 36% of the Winona market
Source: MORI Research June 2007
Stage of Life
88% of readers own a
home or plan to
purchase in <12 mo.
72% of readers
fall with the
ages of 25-54
66% of readers have
a household income
of $50k or more
44% of readers
have a college
degree or more
Of 18,000 winona daily news Online Readers…