Events of Last Three Decades Offer Clues to Business Su
the Next Decade, i2a Research Finds
i2a Consulting has completed a study of the key socio-economic and geo-political trends of the last three decades to examine their l
impact on business in the next ten years
January 13, 2010 03:00 AM Eastern Time
LONDON--(EON: Enhanced Online News)--i2a has explored the most influential developments since 1980 and examined their im
and business thinking. The findings are published today in ‘The i2a Guide to Good Business in the 2010s’. The study examined the
proximity of the trend to the peak of their impact, and then considered whether the effects of the development will continue to play
2010s.The last three decades have been punctuated by the following:
l 1980s – ‘Sid, Reagan, Thatcher and Gordon Gekko’s ‘greed is good’ mantra; The rise of the global brand – MTV, McDon
Personal Computer comes of age; Ozone holes detected; Environmental awareness rises; Iron Curtain drawn back;
l 1990s – Tim Berners Lee and his gift of the Internet; The dot.com successes and the dot.bomb failures; The rise of very usef
trade, ethics and environmental awareness for businesses; Europe extends East; Bangalore calling
l 2000s – Cheap money, house prices and the banking collapse; Building up the BRIC; An end to bad practices – lessons lear
Climate change looms large; A world gone mobile
Common themes emerged in each of these decades: asset and stock market ‘boom and busts’; twin disrupting and enabling effects
geo-political power shifts; and steadily rising environmental concerns.Investigation of events of the last three decades offer real opp
business plans which are both more sustainable and more beneficial for all stakeholders not just the owners/shareholders of these bu
With this background, i2a has defined three core trends which every business needs to be aware of to succeed in the 2010s.i2a beli
years will see a defining of what ‘good business’ is around the central belief that we all need to start thinking longer te