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Corporate Philanthropy
Meets Business 101
Bruce Chizen
President & CEO
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Our Values: Key to Our Success
Integrity and respect
Innovation
Dynamic environment
Leadership and communication
Customer focus
Operational excellence
Community involvement
bc Community Involvement:
Growing as Adobe Grows
Grass-roots, employee-
initiated programs
Formal Community
Relations Program
1982
1996
2000
Global programs
bc Corporate Philanthropy:
Common Obstacles
Lack of interest
Lack of resources
Unsure of how to begin
Overwhelmed by requests
Believe that taxes are enough
Waiting until profitable
For all of these reasons, corporate
giving may not be a priority
bc Extraordinary Obstacles:
The Economy and 9/11
Nation-wide, nearly half of 100 largest
companies decreased giving
No staff = no program management
Silicon Valley companies continue to pull back
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Why Give?
Healthy community
Employee retention and acquisition
Responsibility
Smart investment
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Seven Lessons to Share
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Lesson 1:
Build your philanthropy programs
into your business model
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Lesson 2:
Start planning for the long
term now
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Lesson 3:
Ask for help from the experts
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Lesson 4:
Define your focus for maximum
impact
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Lesson 5:
Consider your non-cash assets
as important as cash
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Lesson 6:
Leverage your executive leadership
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Lesson 7:
Start where it’s logical
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Summary of Lessons
Build philanthropy into your business model
Plan for the long term now
Ask the experts for help
Define your focus for maximum impact
Leverage non-cash assets
Leverage executive leadership
Start where you can
bc
bbc
Tools for the New Work.
™