Article Marketing Versus Ppc Marketing For Your Online
Income Based Business!
Author: Michelle Jayes
Internet marketers who have been online for a number of years will generally utilize both pay per click and article marketing among the
many other methods of advertising they use for their internet based businesses.
As a beginner choosing between article marketing and pay per click (PPC) the benefits of article marketing far outweigh the risks
involved in PPC marketing for your online income based business.
These are some of the differences between the two forms of advertising that can help you decide which will be of greater benefit for your
One very big advantage that article marketing has over pay per click, especially for a beginner is that even at the lowest level you can still
benefit a start getting traffic even if it is only a little bit each month. Getting a trickle of leads at no cost definitely beats the risk of
spending hundreds of dollars experimenting and getting no results from a PPC campaign.
Even if you write and publish an article that is a complete flop and attract no traffic, all you will have lost is possibly and hour or two of
your time. Especially if you published it manually on some free article directories, you will not have wasted any money and there is still
the benefit of having built a few back-links to your website.
In comparison, if you set up a PPC campaign that bombed, you would find yourself several hundred dollars out of pocket with nothing at
all to show for your work. Therefore the risk involved in article marketing is considerably less than that in pay per click marketing.
One of the best benefits of article marketing is that once you have published an article on a few article directories you can pretty much
just forget about it and let it do its own work. It makes no difference whether you have just a few articles or thousands of articles
published, you never need to do anything with these articles again, they will still continue to bring targeted traffic to