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Easy Profits Using PPC In Your Affiliate Marketing Business
PPC is one of the four basic types of Search Engines. PPC is also one
of the most cost-effective ways of targeted internet advertising. Ac
cording to Forbes magazine, PPC or Pay Per Click, accounts to 2 billi
on dollars a year and is expected to increase to around 8 billion dol
lars by the year 2008.
Let us take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid amount the
website owner is willing to pay for each click from that search engi
ne. Advertisers bid against each other to receive higher ranking for
a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have th
e site ranked as number 1 in the PPC Search Engines followed by the
second and third highest bidder, up to the last number that have pla
ced a bid on the same keyword or phrase. Your ads then will appear p
rominently on the results pages based on the dollar amount bid you w
ill agree to pay per click.
How do you make money by using PPC into your affiliate marketing
business?
Most affiliate programs only pay when a sale is made or a lead delive
red after a visitor has clickthrough your site. Your earnings will no
t always be the same as they will be dependent on the web site conten
t and the traffic market.
The reason why you should incorporate PPC into your affiliate marketi
ng program is that earnings are easier to make than in any other kind
of affiliate program not using PPC. This way, you will be making pro
fit based from the clickthroughs that your visitor will make on the a
dvertiser’s site. Unlike some programs, you are not paid per sale or
action.
PPC can be very resourceful of your website. With PPC Search Engines
incorporated into your affiliate program, you will be able to profi
t from the visitor’s who are not interested in your products or serv
ices. The same ones who leave your site and never comes back.
You will not only get commissions not only