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CARL’S JR. AND HARDEE’S HAVE A HUNGER FOR SPEED
New Promotion Gives Customers a Chance to Win the All New 2010 Chevy Cama
06.22.2009 – ST. LOUIS, Mo. - June 22, 2009 - Carl’s Jr®. and Hardee’s® are
putting it in high gear with Dr Pepper® and giving away the highly-anticipated, all
new 2010 Chevy Camaro. Starting this week, guests who purchase a large
beverage or combo meal at both chains will receive a “Dr Pepper Camaro” instant-
win game cup. Each cup contains a tasty offer to be used toward future food
purchases, as well as a unique game code. On June 24th, customers can then visit
www.DrPepperCamaro.com to register and insert the code to reveal if they have won
one of six all new 2010 Chevy Camaro cars to be given away during the six-week
promotion. Additional prizes include remote control Camaro cars and Carl’s Jr. and
Hardee’s gift cards.
“Our core loyal customers of ‘young, hungry guys’ love three things: great burgers,
fast cars and hot women,” says Brad Haley, EVP of Marketing for Carl’s Jr. and
Hardee’s. “This promotion gives us the opportunity to reward our fans with, at the
very least, the first item on that list, great burgers, along with a chance to win the
second item on that list □□" a hot car. They are on the own with the third one, but the
car could help.”
While visiting www.DrPepperCamaro.com, guests can also click to play the Drive-
Thru Derby game to test their own Camaro-driving skills. Players must maneuver
around obstacles and obtain points by collecting Happy Stars, burgers and Dr
Pepper drink cups.
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Short URL:
http://pitch.pe/15931
About Hardee's
About Hardee's
Celebrating more than 45 years in the quick-service industry, Hardee’s Food
Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of
Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE
Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised or
company-operated restaurants in 42 states and in 14 countries, inclu