This article reviews the link between corporate social responsibility CSR , brand awareness, brand image, brand satisfaction, and brand loyalty. It would help provide evidence for CSR management and determine CSRs importance for the performance of dental clinics. In their efforts to increase CSR practices and communication to respond to patients demands and needs, which influence dental clinics branding, they would also reassure managers. The literature review indicates that previous studies in the healthcare sector supported a framework, but few were found in the dental care services sector. The article will show the links between CSR practices and communication on dental clinic branding from a review. It may help the decision manager develop a marketing plan and strategies in the private dental healthcare sector. Supaprawat Siripipatthanakul | Dr. Karin Sixl-Daniell "A Review Article Branding Dental Clinic through Corporate Social Responsibility (CSR)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd44946.pdf Paper URL: https://www.ijtsrd.com/management/marketing/44946/a-review-article-branding-dental-clinic-through-corporate-social-responsibility-csr/supaprawat-siripipatthanakul
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 5, July-August 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD44946 | Volume – 5 | Issue – 5 | Jul-Aug 2021
Page 866
A Review Article Branding Dental Clinic through
Corporate Social Responsibility (CSR)
Supaprawat Siripipatthanakul, Dr. Karin Sixl-Daniell
Manipal Global NXT University, Malaysia
ABSTRACT
This article reviews the link between corporate social responsibility
(CSR), brand awareness, brand image, brand satisfaction, and brand
loyalty. It would help provide evidence for CSR management and
determine CSR's importance for the performance of dental clinics. In
their efforts to increase CSR practices and communication to respond
to patients' demands and needs, which influence dental clinics'
branding, they would also reassure managers. The literature review
indicates that previous studies in the healthcare sector supported a
framework, but few were found in the dental care services sector. The
article will show the links between CSR practices and
communication on dental clinic branding from a review. It may help
the decision manager develop a marketing plan and strategies in the
private dental healthcare sector.
KEYWORDS: corporate social responsibility (CSR), brand image,
brand satisfaction, brand loyalty
How to cite this paper: Supaprawat
Siripipatthanakul | Dr. Karin Sixl-
Daniell "A Review Article Branding
Dental Clinic through Corporate Social
Responsibility
(CSR)" Published in
International Journal
of
Trend
in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-
6470, Volume-5 |
Issue-5, August 2021, pp.866-876, URL:
www.ijtsrd.com/papers/ijtsrd44946.pdf
Copyright © 2021 by author (s) and
International Journal of Trend in
Scientific Research and Development
Journal. This is an
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Attribution License (CC BY 4.0