Available Now - Consumer Lifestyles, Priorities and Work-Life Balance
Research and Markets
(http://www.researchandmarkets.com/research/f8c714/consumer_lifestyle) has announced the
addition of the "Consumer Lifestyles, Priorities And Work-Life Balance" report to their offering.
Across 15 countries surveyed by Datamonitor in August 2008, more than one-third of
respondents agreed that "It is difficult to manage daily obligations and find time to relax." Yet,
more than two-thirds of respondents also feel that "science and technology are making our lives
healthier, easier, and more comfortable." An increase in leisure time is also contrary to the
perception of time scarcity.
Scope:
-- Detailed insights and analysis documenting the attitudes and influences behind the dynamics
of time spend and product usage
-- Comprehensive quantitative data profiling consumers daily time use and new consumer survey
insight from 15 countries
-- Strategic conclusions and actionable recommendations to support the creation of on-trend and
lifestyle supporting products and marketing campaigns
-- Covers France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, New
Zealand, Japan, South Korea, China, India, Brazil and Russia
Highlights of this title:
Many consumers across the world perceive that their free time is eroding, when in fact, a number
of time use surveys consistently find that leisure time is increasing. Consumers are willing to
sacrifice basic needs such as sleep in the quest to gain more leisure time. This is consistent with
the idea of people as leisure time maximizers.
Despite the gender disparity noted above, the gap between male and female leisure time is
closing in most of the countries covered in this report. Women are beginning to make more free
time for themselves, while some men have also begun to take on more domestic tasks
A Datamonitor survey conducted in August 2008 showed many shoppers feel there is too much
choice when doing grocery shopping. In addition supporting